Case Study

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WiiLive

How a small investment in my pixels can pay off...

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If you're still trying to work out why you should buy some of my pixels - look no further.
On this page I'm going to give you an example of one company's Million Euro Homepage success, and therefore show how spending a measly 100€
can give you some seriously good bang for your buck.

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WiiLive.de is a german fanpage about the Nintendo Wii. The Owner kept the site up by selling the games which nintendo gave him for free in order to test and write about them. But there were no visitors and the site seemed to fail. Because they couldn't afford any long-term advertising they decided to buy 800 pixels in the very beginning of this Website.

After some days I received an email from WiiLive founder:

"We tried Million Euro Homepage because we were impressed at the level of ingenuity and the sheer simplicity of it. If we're honest, we didn't expect too much from it but it was our last hope. Now, as a direct result, we gained a lot of new visitors and have seen our site traffic increase over a hundred-fold. Nintendo sent us almost 50 games to try after we showed them our statistics. We're even going to have to upgrade our hosting facility! It's been exceptional."

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That was the result after 10 days. I was suprised myself that the traffic of this website got increased that much - I mean it's "just a fanpage".
WiiLive's success raises some important questions:

• If that's the response after 10 DAYS of an ad being online, what is the return-on-investment going to be like after 5 YEARS?


• What's eight hundred euro compared to what WiiLive got back: new business leads, thousands of click-thrus, association with a unique idea and potential boosted search engine rankings (not to mention the kudos of beeing a part of a great artwork!)?


• If a 800-pixel ad can generate that sort of response, what sort of response can a 1,000-pixel, 10,000-pixel or an even bigger ad generate?

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One last note: for anyone who might doubt whether this case study is genuine or not, I can promise you that I have never met the founder or any other WiiLive Business staff before in my life, although now I'm sure we'll one day have a drink together :)

Hopefully by now you can see that advertising on The Million Euro Homepage really does work!

So then...

...isn't it time you bought some pixels?

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Pixel owners, got a Million Euro Homepage success story to share? Please get in touch!